These are past posters Neon Cactus have used to promote their events in the past. I can use them as initial ideas and the kind of information they put on their posters.
'La Calavera Catrina ('The Elegant Skull') is a 1910 zinc etching by MexicanprintmakerJosé Guadalupe Posada. The image has since become a staple of Mexican imagery, and often is incorporated into artistic manifestations of the Day of the Dead in November, such as altars and calavera costumes. The etching was part of his series of calaveras, which were humorous images of contemporary figures depicted as skeletons, which often were accompanied by a poem.'
José Guadalupe Posada, was a Mexican cartoonist illustrator and artist, whose is known mostly for his calaveras, which were ment to satirize the upper classes during the reign of Porfirio Diaz. Most of his work is now associated with the Day of the Dead.
I found two videos online depicting parts of the Dead of the Dead Festival. One shows an offering, 'The offering that you can see in the video was respectfully
prepared in a Mexican home. It includes sugar and chocolate
skulls as well as Catrinas made of caramel, colorful flowers
and a Mexican traditional folk art involving cutting out patterns
The other shows images from the Day of the Dead, showing people at graves, candles, offerings and shrines. They say 'The Dia de los Muertos (Day of the Dead), recently declared by UNESCO as an “oral and intangible cultural heritage of humanity,” is one of Mexico’s most cherished traditions. When the souls of the departed return their family speak quietly with them at graves adorned with offerings of food, candies, liquor, cigarettes, everything their dead enjoyed while alive.'
I have been to Neon Cactus a lot so I know the feel of the Bar, but I am going to do some more in-depth research into the bar and the identity they have. I have started by looking at their website and online presence, I want to see what theme they have gone for, colour scheme, typefaces and overall content and what tone of voice they use. Its also key to look at their target audience to make sure I design with the right people in mind.
These are some images I got off the Neon Cactus Website, they use bright vibrant colours and the focus isn't too heavily based on Mexican Imagery. There are some images of the drinks menu but I am hopefully getting a physical copy of the menu early on this week. Neon cactus also have a Twitter Feed and a Facebook group, these are both areas I need to consider an outcome for when designing the range of products for this brief.
https://www.facebook.com/neoncactusleeds https://twitter.com/neoncactus This is their description on their Facebook Page, 'Our vibrant food menu is inspired by the traditional canteens and old town street vendors of Mexico, while our drinks and upbeat atmosphere are borrowed from the cosmopolitan bar and club scene of Mexico City.'