What is Graphic Design For?

'Fictional rebranding of Chicago's Museum of Science and Industry based upon the concept of exploration, innovation, and preservation. The new identity includes a logo, identity collateral, posters, environmental graphics and an extensive guidelines manual'


This is a identity designed by Vanessa Lam for Chicago's Museum of Science and Industry, there is visual consistency throughout all the products and is simple yet effective, using eye catching colours and shapes that attracted your attention.