The
accuracy of color is critical in design. Because what you see on your
monitor is never what will appear on a printed sheet, designers need a
standardized color key.
It can be very frustrating to see the logo
you worked hard to create look deep blue on the client's letterhead,
blue-greenish on his business card, and light blue on his very expensive
envelopes.
A way to prevent this is by using a standardized color
matching system, such as the Pantone Matching System. Though Pantona is
not the only color standardization system, it is the most widely used
and the one that most printers understand. Aside from being able to have
consistency, Pantona Colors allow you to use colors that cannot be
mixed in CMYK.
C = coated U = uncoated M = matte
Pantone is avalible in all adobe software, so you can communicate with printers and make sure they have the right Pantone referance number so your work gets printed in the right colours.
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