I came across this Illustrator Angus McCrum and found this post on his blog, he thought that the typeface used on apples didn't match their taste so he tried to match up each apple to the typeface he thought would suit their flavour. I liked the idea of linking something like taste to typography and how we are able to classify so many things by the typeface used to represent it and how the wrong typeface can changed the meaning of something instantly.
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